Rigorous A/B testing across PDP, cart, and checkout, engineered to lift conversion rate, AOV, and revenue per visitor.
Test the pages that actually drive transactions, PDP, cart, and checkout.
Bundles, upsells, and cross-sells engineered to lift basket size profitably.
Find and fix the highest-impact leaks across the buying funnel.
Bayesian + frequentist methodology, no false wins, no shipped losers.
Plaid Goods — +62% CVR and +38% RPV from 32 winning tests in 12 months.
+62% conversion rate
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