New patient acquisition for general, cosmetic, and DSO dental practices, measured by booked appointments, not clicks.
The Pitch Room is a US digital marketing agency for general, cosmetic, and DSO dental practices. We run local SEO, paid search, and reputation programs built to fill the chair, and we report on booked exams and case acceptance, not just website clicks.
Practices competing primarily on local visibility, insurance acceptance, and appointment availability.
Higher-ticket procedures where paid search and paid social justify a more aggressive acquisition budget.
Groups that need consistent SEO and tracking infrastructure scaled across many locations.
Usually it's inconsistent citations, thin review volume, or a Google Business Profile that hasn't been actively managed. We audit and fix all three before touching paid spend.
Those procedures have real competition and real case value, so higher CPCs are expected. We separate campaigns so a $6,000 implant lead and a routine cleaning lead aren't competing for the same budget line.
Local review count, GBP completeness, and page quality usually explain more of the variance than demographics. We look location by location, not just at the network average.
Built for implants, ortho, cosmetic, and other high-LTV service lines.
Win the Map Pack and review-driven local rankings in every neighborhood.
Systems that drive 5-star reviews and convert reputation into appointments.
Attribution to booked exams and case acceptance, not just inquiries.
Google Business Profile management, citation consistency, and location pages built to win local search across every location.
Dedicated Google and Meta campaigns for implants, orthodontics, and cosmetic dentistry, tracked separately from general new-patient campaigns.
Automated review requests tied to appointment completion, so reputation grows continuously instead of in occasional pushes.
Network-level and location-level dashboards that let corporate and regional managers each see the numbers relevant to them.
We track from ad click or organic visit through booked exam and, where your practice management system supports it, case acceptance, so you can see which channels produce patients who actually complete treatment.
Example integrations: Dentrix, Eaglesoft, Open Dental, CallRail
This information is general and provided for context only; it is not legal advice.
| Channel | Goal | Speed to results | Cost profile | Best for |
|---|---|---|---|---|
| Local SEO + Map Pack | Compounding routine-visit volume | 3 to 6 months | Moderate, front-loaded | Long-term new-patient cost |
| Google Ads | High-intent implant and ortho searches | Days | Higher CPC, high case value | High-LTV procedure volume |
| Meta / Instagram Ads | Cosmetic dentistry awareness | 1 to 2 weeks | Scales with spend | Smile-transformation offers |
Cedar Dental Group — Doubled new-patient bookings across 14 practice locations.
+148% booked exams
Budgets vary widely by market competitiveness and target procedure mix. We size a specific number during your audit based on your local competition and case-value goals.
Yes, through Google Business Profile optimization, citation consistency, and a review-generation system, which together are the biggest local ranking levers.
Usually yes, since implant search terms are high-intent and high-value enough to justify dedicated campaigns separate from general new-patient ads.
We build a shared page and tracking template that scales, while keeping each location's GBP, reviews, and local pages distinct and locally relevant.
Where your practice management system supports it, yes. Booked exams alone don't tell you whether the patient accepted treatment.
Cosmetic marketing leans more on visual paid social and before/after content; general dentistry leans more on local SEO, reviews, and insurance-acceptance clarity.
Paid campaigns can show inquiry volume within weeks. Local SEO improvements typically take three to six months to show meaningful organic movement.
Yes, we build automated review requests into the patient journey, tied to appointment completion rather than a manual, inconsistent ask.
Get a free dental marketing audit, local, paid, and reputation review with a 90-day plan.
Request a Free AuditLast updated: September 2026