Buyer and seller lead programs across Google, Meta, and YouTube, managed to cost per appointment, not cost per click.
Separate, optimized funnels for the two very different real estate intents.
City, neighborhood, and ZIP targeting layered with high-intent keywords.
Bidding to qualified appointment booked, not raw form submission.
Closed-loop reporting from ad click to signed listing or closed deal.
Beacon Realty — Cut CPL 48% across 12 markets while tripling seller appointments.
-48% cost per lead
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